This game's sleazy monetization is trying to toy with your brain. Don't fall prey to it.

Posted by Steve

Saturday, June 20, 2020 1:59 PM

This game's sleazy monetization is trying to toy with your brain. Don't fall prey to it.

I get the game is F2P, and I understand they have to make money. At first, I was pretty disappointed about bundle prices because I believed (and still do) that they were too high. I get their tactic here, it's to target the wealthy, and hopefully, down the line, small fries like the major player base will get a fair deal. It isn't only the bundles which target the wealthy, however. To preface this, I will say also that no western, successful F2P game has pay-to-win.

This game has the sleaziest monetization of any F2P I've ever played. I thought it would get better over time, but my hope has dwindled after Joe Lee's (RiotSWAGGERNAU7) statement regarding the battle-pass in Ask VALORANT #1. I would also like to say that managing monetization is this man's job. If you're going to get mad at anyone, get mad at the greedy guys at the top, not at him or the revenue team.

No VP in the battle-pass. Interesting strategy. Here is what he had to say.

Our goal is that when you buy a battle pass, you buy it for the total value of it rather than buying it as a way of getting enough currency to buy the next one. We want the battle pass to be the highest value product we offer as well as a compelling experience...

This statement seems pretty genuine, but when you actually view the battle-pass beyond its face value, what they have done is pretty manipulative, and such manipulation is further demonstrated in the second half of his statement (which I'll cover after).

Here is an image of VP and RP prices (I am in Australia, so prices will be different and the VP in each may be different, but the manipulation is a constant).

Radianite points (RP) is the second of two paid currencies, I'll call it semi-premium because of their absolutely insulting prices, but I would also like to say you can earn a considerable amount in-game (that however, does not detract from its egregiousness). You have to buy VP first, and of course, they made it so you can't buy exact amounts, you've gotta use the packs. They also put these little "-x%" next to each tier of RP because oh boy, if it wasn't a steal already it's gotta be a steal now. ^(/s) It is insulting. 10 RP goes from around $10AUD to $15AUD, so you're pretty much best case scenario paying 10 bucks for an upgrade for a skin you've already bought (the upgradeable skins on their own btw, are $30AUD). Explained succinctly and pretty much perfectly by u/schemeKC, "Radianite is priced astronomically high to artificially inflate its perceived value". That's where Mr. Lee's statement comes in.

Mr. Lee wants you to buy the battle-pass for "its total value". And jeez, the battle-pass must be good because of all that juicy Radianite which boosts its perceived value a fuckton. So after you finish the BP, you've got a nice amount of skins (none of which can be upgraded with RP). You've got this pile of RP leftover and it is just staring at you. The only way to use that RP though, is to spend even more money. Other F2P games give you premium currency for BPs months on end for free, and this game strips that away so you could be spending $10 every act, then coerces you to spend even more because of the RP you've been given. The way this statement was delivered to try and convince you that you were getting a good deal, now shows that this isn't something under the rug (to be felt not seen), it has been said by a real person. Any goodwill has been thrown out the window, and the player's intellect has been insulted. I hope that wasn't his intention, but that is exactly how it came across imo.

VP can only be bought in really inconveniencing amounts, a tactic mostly used in mobile games but hey, it's 2020. Small indie dev needs to survive right? ^(/s) It is annoying for every player, and these tiers are worse than any F2P game I've ever played.

If I wanted to buy 20 RP, I'd need to buy the 2175 VP pack and that would roughly equate to $15AUD per 10 RP. You can only use RP on paid skins (there are barely any free skins anyway). But let's say I want to buy the big boy 80 RP pack, ooh what value and it's 40% off! I would need to buy the 5800 VP pack for $80AUD and that would be around $10AUD per 10 RP if I were only buying RP. I need to buy another bundle to get an upgradeable skin, that sucks! I'll get the 1025 VP pack for $15 so I can buy a prime classic. That's $95AUD you've paid to get and upgrade a single skin (I'm not counting the RP you get for free for the purposes of demonstrating the confusion they have imbued within this model).

This is a small demonstration of obfuscation. The system is designed to make you pay more and more and more until... oh. I still have some VP left, and I can get another skin! Let me pay just this little bit more. I think my bank balance might be negative. A single prime skin without any of its variants is at least $30AUD unless you buy the big boy bundles, but then you've obviously spent more than 30 bucks. It is designed to confuse the player into purchasing the highest value pack so they don't have to think, and if I'm being honest I haven't seen mobile games this cunning. This is malicious, and kind of impressive in a super fucked up way.

The second half of his statement talks about the future of Radianite, and again, further attempts to display that "it's a great deal!" The revenue team wants RP to be "the evolving currency of VALORANT". They want this overpriced, huge pile of inflated pixels to be the next big thing. The RP you got for free can't be used for free, and honestly with the way this monetization is panning out I don't expect it ever to be used as such (despite what's said in the next few sentences, we've seen in the past a number of popular suggestions being thrown to the wind).

An auto-renewable battle-pass in any game is designed to respect the player's time. If I see a game I love with an auto-renewable pass, actively rewarding me for spending time with the game after a one time purchase, you'd better bet your top dollar I will spend more. This system does not respect your time, it constantly probes you to spend more and more. Riot obviously didn't design this system with morals in mind, and there are certainly way more subtle additions that I didn't catch.

So pretty much, this package has overpriced bundles and skins, psychologically manipulative RP, layers of obfuscation for all monetization - but hey, it's F2P! People who pay, they're suckers. Let their wealth be sapped for trying to support the devs. ^(obligatory /s)

For a developer that has such strong ties to its community, these sort of manipulative business practices sour our perception. Even EA, after the Battlefront 2 fiasco completely removed loot-boxes and to a further extent, even microtransactions from everything but their sports games and AL. They tried to improve their reputation by investing in more indie devs and actually supporting them. Riot has done nothing.

I know this post won't make them change their system. We have seen that they closed the door to the battle-pass changing after huge community outcry, and haven't at all changed the scummy Radianite, in fact, they've stated they are going to double down. But if we double down on our critique of the system we can be sure they will at least discuss it down the line. Your voice matters, probably not as much as your wallet though haha. Safeguard that shit from exploitation.

If and when you decide to purchase something here, a good question would probably be whether this company actually respects your purchasing decision. As it stands, my feet are firmly glued to the "no" side of the fence.

tl;dr - the game uses shady microtransaction design to confuse and fool players, then asks them to spend more money after stripping away common features of an established battle-pass model, completely failing to respect/reward their consumers' money/time.

References

  • https://www.reddit.com/r/VALORANT/comments/hcmpr1/this_games_sleazy_monetization_is_trying_to_toy/
  • https://reddit.com/hcmpr1

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